M&M's ROTS Promotion

[DarthAnakin]

"As next year's premiere of Star Wars: Episode III Revenge of the Sith rapidly approaches, Masterfoods USA is preparing for its own premiere of dark chocolate M&M'S® Brand Candies and a promotion dubbed "The Star Wars M-Pire." As an official promotional partner for the May 19, 2005 release of the final Star Wars film, Masterfoods USA will engage fans with the ultimate inter-galactic adventure.

The highlight of the Star Wars M-Pire promotion is the world debut of M&M'S® Chocolate Candies in dark chocolate. Wrapped around the chocolate core will be color mixes that represent different sides of the Force: lighter colors around milk chocolate represent the light side-following Jedi, and darker colors with dark chocolate centers represent the dark side-loving Sith.

For collectors, 72 collectible packages will be available in-store beginning April 2, 2005. These packages will showcase the loveable M&M'S® Brand Characters in a variety of Star Wars costumes and movie scenarios, and will feature exclusive under-the-wrapper "Galactic Gossip" -- Star Wars movie trivia and fun facts about the M&M'S® Brand."

[DarthAnakin]

Beginning April 2, i'll be buying lots of M&M's style_emoticons/<#EMO_DIR#>/smile.gif

[Horse_Head]

Cool... it's about time they made dark chocolate M&Ms... what a perfect tie-in

[Kapit]

DARK CHOCOLATE M&M's!!!!!

WOO HOO!!!!!!

[DarthAnakin]

Yeah they should taste good, but i'll probably be buying 5 bags at a time, eating 1 bag and giving the rest away, I just want the wrappers. style_emoticons/<#EMO_DIR#>/laugh.gif

[Sam Kenobi]

Ya, how are people supposed to store food collectibles. All of my Episode I cans are being eaten away by the soda. I had plenty of other food collectibles, but my mom threw them out. Are you supposed to get rid of the parishable substance?

[Kapit]

i heard for the ep1 cans you poke a hole in the bottom and let it drain out

[Sam Kenobi]

Well, I heard that too. Only I heard it about a year ago. Does anyone know what happens to soda after five years? It turns into syrup.

[Kapit]

make pancakes!

[Sam Kenobi]

IWWWWW! YUK! LOL style_emoticons/<#EMO_DIR#>/biggrin.gif style_emoticons/<#EMO_DIR#>/chortle.gif

[DarthAnakin]

Originally posted by Sam Kenobi@Dec 15 2004, 07:18 PM
Ya, how are people supposed to store food collectibles. All of my Episode I cans are being eaten away by the soda. I had plenty of other food collectibles, but my mom threw them out. Are you supposed to get rid of the parishable substance?
<div align="right">Quoted post</div>


Well I think with the M&M's as long as you store them in a cool location. they will be fine.

[Sam Kenobi]

Melt in your mouth, not in the bag . . .

[DarthAnakin]

Yeah i'll end up eating the M&M's, and save the wrappers.

[DarthAnakin]

From the Chicago Times:

[DarthAnakin]

....

[Emperor Palpatine]

Personally, I think George Lucas chose M&M as a sponsor for Episode III simply because he knows they are a popular candy company, and as a result he will profit greatly in the marketing department this time around. That's just my opinion. I'm not against the idea, I simply believe that it has nothing to do with promotion for the movie as it does with making money.

[Emperor Palpatine]

Edit: Duplicate post removed.

Lucas did ask M&Ms to "promote" Episode III, didn't he? Or did M&M choose to be a sponsor? style_emoticons/<#EMO_DIR#>/laugh.gif

[DarthAnakin]

Well of course GL will make money off this, but I don't really care I love collecting these kind of things.

[Emperor Palpatine]

Yeah, I know, just was curious whether they wanted to do the promotion or if he asked them to.

[DarthAnakin]

^ I have no clue, I wish I knew.

[Emperor Palpatine]

Oh well, it's not that important anyway.

[DarthAnakin]

Personally, I think the company came to GL and told him about the new type of M&M's and asked if GL if he wanted to do anything with them.

[Emperor Palpatine]

That makes sense, I wouldn't have believed George Lucas to have taken the initiative in merchandise anyway.

[Clara]

<span style="color:#7000CC">*s******* There is a Mars factory in my home town. I might go pay them a visit and offer to buy some wrappers from them... like the whole set.</span> style_emoticons/<#EMO_DIR#>/evil.gif

[DarthAnakin]

style_emoticons/<#EMO_DIR#>/laugh.gif That works style_emoticons/<#EMO_DIR#>/smile.gif

[star_shooter]

This should be cool, M&M's rule anyway, 72 packages, thats a lot.

[DarthAnakin]

Originally posted by star_shooter@Jan 2 2005, 08:14 PM
This should be cool, M&M's rule anyway, 72 packages, thats a lot.
<div align="right">Quoted post</div>


Yeah i'm going to go broke just buying M&M's! style_emoticons/<#EMO_DIR#>/laugh.gif

[star_shooter]

I wonder if there will be a Canadian variation like the OTC toys and the episode 1 cans.

[Sam Kenobi]

I hope not; that just means I have more things to buy!

[DarthAnakin]

Originally posted by star_shooter@Jan 4 2005, 08:53 PM
I wonder if there will be a Canadian variation like the OTC toys and the episode 1 cans.
<div align="right">Quoted post</div>


I hope not.

[MXCABRINI]

mmmmm.. M&M's, I'll buy some but I dont think I'll collect all packages.

[DarthAnakin]

Originally posted by MXCABRINI@Jan 15 2005, 02:31 PM
mmmmm.. M&M's, I'll buy some but I dont think I'll collect all packages.
<div align="right">Quoted post</div>


I'll attempt to buy them all, but I might not be able to afford them. style_emoticons/<#EMO_DIR#>/laugh.gif

[MXCABRINI]

^ that will be my problem too style_emoticons/<#EMO_DIR#>/tongue.gif

[DarthAnakin]

style_emoticons/<#EMO_DIR#>/laugh.gif

[bigscreensatellite]

well i'm sure there will be some european variation like in 40 languages or something...and only 4 wrapper types like the Episode I cans sold in the UK....

still i'll be buying US imports from ebay as usual...

looks like the merchandising for Ep III will surpass even Episode I...style_emoticons/<#EMO_DIR#>/smile.gif

[JMAS]

Here's are the screencaps I took from the ad movie at MMS.com (http://www.mms.com)


[attachmentid=10006] [attachmentid=10007]
[attachmentid=10008][attachmentid=10009]
[attachmentid=10010][attachmentid=10011]
[attachmentid=10012][attachmentid=10013]
[attachmentid=10014][attachmentid=10015]
[attachmentid=10016][attachmentid=10017]
[attachmentid=10018][attachmentid=10019]
[attachmentid=10020][attachmentid=10021]
[attachmentid=10022]

[Horse_Head]

Those dark side M&M's are pretty damn good...

[JMAS]

And here's the ad itself

http://s21.yousendit.com/d.aspx?id=3PKX53X...QL3IW26CPVXOA9E (http://s21.yousendit.com/d.aspx?id=3PKX53XBJCHQL3IW26CPVXOA9E) (.mov)

http://s21.yousendit.com/d.aspx?id=3ISFQIO...1N0ZGLCVROPIG6O (http://s21.yousendit.com/d.aspx?id=3ISFQIOK5PC1N0ZGLCVROPIG6O) (.wmv)

[Horse_Head]

From M&M's site... http://us.mms.com/us/mpire/
http://us.mms.com/us/mpire/mms_480x270.mov <-- .mov
http://us.mms.com/us/mpire/mms_480x270.wmv <-- .wmv
right click em and save taget as...

http://starwarsdork.com/images/wookiee_img.gif

[Cha Cha P Bitchy]

Hi everyone! I'm new here, just thought I'd say "hi!" style_emoticons/<#EMO_DIR#>/biggrin.gif

As for the M&Ms. They are pretty cool. Any one been down to Time Sq in NY lately? They have a huge a** SW M&M ad up there. I saw it on the 30th.
I'll try to snap a picture of it next time I am by there.

Have a great night & MTFBWY. style_emoticons/<#EMO_DIR#>/wink.gif

[DarthAnakin]

Thanks for the screencaps JMAS style_emoticons/<#EMO_DIR#>/biggrin.gif

[empire21]

Thanks for the links and pics guys

[JMAS]

Here's a silly wallpaper I made the other night. It was late. I was tired. But it still made me and my wife laugh. style_emoticons/<#EMO_DIR#>/biggrin.gif

[attachmentid=10060]

[Bretsch]

Great job, and thanks for the screen caps.

[JediJaina]

That's the coolest thing!

[Horse_Head]

The Dark Chocolate Peanut M&M's are my favorite... I can't wait til they make the almond ones with dark chocolate! style_emoticons/<#EMO_DIR#>/smile.gif

[JMAS]

I agree Horse_Head. Didn't care as much for the Plain Dark Chocolate ones, but the Peanut one's are good.

Here are some more images from the promotion. I made these from screencaps I took from the Dark Side and Jedi Side screensavers you can download from MMS.com (http://www.mms.com/us/mpire/) They are very good screensavers, worth downloading.

[attachmentid=10426] [attachmentid=10427] [attachmentid=10428] [attachmentid=10429] [attachmentid=10430] [attachmentid=10431] [attachmentid=10432]

And a few other promotional pics

[attachmentid=10435] [attachmentid=10457] [attachmentid=10458]

[DarthAnakin]

Great pics JMAS! style_emoticons/<#EMO_DIR#>/biggrin.gif

[brookie]

yeah i bought a pack of peanut m&m's with anakin on the front with the intention of not opening them....needless to say, they didnt last very long...

[JMAS]

Here's some more

[attachmentid=10459] [attachmentid=10460] [attachmentid=10463]

[attachmentid=10464] [attachmentid=10465] [attachmentid=10461]

[attachmentid=10462]

[DarthAnakin]

Excellent! style_emoticons/<#EMO_DIR#>/biggrin.gif

[empire21]

Those pics are great JMAS style_emoticons/<#EMO_DIR#>/biggrin.gif

[Bretsch]

Très cool!

[DarthAnakin]

Well there's no way i'm going to collect all 72 different packages. I'm just trying to get one of each character, i've got 9 so far.

[empire21]

^72, are you serious?

[Sam Kenobi]

Same with Skittles/

[DarthAnakin]

i'm up to 11, I think i'll only get one of each character. I still have to get Sidious, Dooku, Stormtrooper and Grievous.

[star_shooter]

72 is insane.
Has anyone found the skittles yet? I haven't seen any, or the cereal.
Just these and now the Pepsi

[DarthAnakin]

Yeah i've only seen the M&M's since Sunday and the Pepsi since Friday.

[DarthAnakin]

Well I got a package with General Grievous today, now I just need one with Count Dooku.

[empire21]

Originally posted by star_shooter@Apr 26 2005, 03:12 PM
72 is insane.
Has anyone found the skittles yet? I haven't seen any, or the cereal.
Just these and now the Pepsi
<div align="right">Quoted post</div>

I haven't seen the skittles or the cereal.

[DarthAnakin]

^ same here style_emoticons/<#EMO_DIR#>/sad.gif
I don't really care about the Skittles but I really want those saber spoons!

[empire21]

Yes the saber spoons sound great, If I get those I'll never need another spoon as long as I live style_emoticons/<#EMO_DIR#>/biggrin.gif

[ROR_JagFel_20]

I havent seen the Skittles either. Only the M & M's.

[star_shooter]

I went to snowtroopers.ca and I dont think Kellogs Canada is doing the ep3 promotion style_emoticons/<#EMO_DIR#>/sad.gif

I'm not sure about Skittles, I assume since M&Ms are they will, but I haven't seen them et

[DarthAnakin]

^ that sucks, I really wanted one of those spoons!

[DarthAnakin]

Well I finally got a M&M's package with Count Dooku on it, now I have a package of every character style_emoticons/<#EMO_DIR#>/biggrin.gif

[empire21]

^cool.

[JMAS]

I got one of the saber spoons in a box of Apple Jacks. And the damned thing didn't work!!! style_emoticons/<#EMO_DIR#>/mad.gif

[DarthAnakin]

Atleast you got one!

[Horse_Head]

Originally posted by JMAS@May 4 2005, 01:41 PM
I got one of the saber spoons in a box of Apple Jacks. And the damned thing didn't work!!! style_emoticons/<#EMO_DIR#>/mad.gif
<div align="right">Quoted post</div>

Did you turn on the black switch before you pressed the red button?

[Horse_Head]

And back on topic...


This is a pretty cool poster if you ask me style_emoticons/<#EMO_DIR#>/tongue.gif
[attachmentid=12024]

[DarthAnakin]

Yeah it definitely is! style_emoticons/<#EMO_DIR#>/biggrin.gif

[JMAS]

Originally posted by Horse_Head+May 4 2005, 04:06 PM--><div class='quotetop'>QUOTE(Horse_Head @ May 4 2005, 04:06 PM)</div><div class='quotemain'><!--QuoteBegin-JMAS@May 4 2005, 01:41 PM
I got one of the saber spoons in a box of Apple Jacks.* And the damned thing didn't work!!!* style_emoticons/<#EMO_DIR#>/mad.gif
<div align="right">Quoted post</div>

Did you turn on the black switch before you pressed the red button?
<div align="right">Quoted post</div>
[/b][/quote]

style_emoticons/<#EMO_DIR#>/biggrin.gif Well what do you know! style_emoticons/<#EMO_DIR#>/blush.gif

[Blizzard]

Heheheh, so what color is yours? style_emoticons/<#EMO_DIR#>/laugh.gif

[empire21]

Originally posted by JMAS+May 5 2005, 09:46 AM--><div class='quotetop'>QUOTE(JMAS @ May 5 2005, 09:46 AM)</div><div class='quotemain'>Originally posted by Horse_Head@May 4 2005, 04:06 PM
<!--QuoteBegin-JMAS@May 4 2005, 01:41 PM
I got one of the saber spoons in a box of Apple Jacks. And the damned thing didn't work!!! style_emoticons/<#EMO_DIR#>/mad.gif
<div align="right">Quoted post</div>

Did you turn on the black switch before you pressed the red button?
<div align="right">Quoted post</div>


style_emoticons/<#EMO_DIR#>/biggrin.gif Well what do you know! style_emoticons/<#EMO_DIR#>/blush.gif
<div align="right">Quoted post</div>
[/b][/quote]
style_emoticons/<#EMO_DIR#>/laugh.gif

[DarthAnakin]

style_emoticons/<#EMO_DIR#>/rofl.gif

[Horse_Head]

Originally posted by JMAS+May 5 2005, 06:46 AM--><div class='quotetop'>QUOTE(JMAS @ May 5 2005, 06:46 AM)</div><div class='quotemain'>Originally posted by Horse_Head@May 4 2005, 04:06 PM
<!--QuoteBegin-JMAS@May 4 2005, 01:41 PM
I got one of the saber spoons in a box of Apple Jacks.* And the damned thing didn't work!!!* style_emoticons/<#EMO_DIR#>/mad.gif
<div align="right">Quoted post</div>

Did you turn on the black switch before you pressed the red button?
<div align="right">Quoted post</div>


style_emoticons/<#EMO_DIR#>/biggrin.gif Well what do you know! style_emoticons/<#EMO_DIR#>/blush.gif
<div align="right">Quoted post</div>
[/b][/quote]
Classic! style_emoticons/<#EMO_DIR#>/rofl.gif

[Horse_Head]

http://cbs2.com/kent_blog/local_blogentry_124103642.html

[JMAS]

In my defense ... the tiny, miniscule, barely visible black switch look like it's part of the handgrips, not an on/off switch style_emoticons/<#EMO_DIR#>/tongue.gif

And mine is red

[DarthAnakin]

Originally posted by Horse_Head@May 5 2005, 10:57 AM
http://cbs2.com/kent_blog/local_blogentry_124103642.html
<div align="right">Quoted post</div>


That is so true, they make Vader, the dark lord of the sith, look like a giant teddy bear!

[jedi_yarael_poof]

I got one of them king size Skittles today, and I WON!!! style_emoticons/<#EMO_DIR#>/biggrin.gif Who cares if it was just a screensaver? I won something! But, I can't download it. An error keeps popping up sometime within 2 minutes of finishing downloading saying the server was reset. I've tried downloading it 5 times. When I win something I expect to get it. style_emoticons/<#EMO_DIR#>/banghead.gif